The Kenya Premier League Limited (KPL Ltd) has entered into the blockchain market with tech start-up Kasuku to launch a new KPL NFT token as part of its phase 3 repositioning stage.

The particular deal will see the collectible designs be unique, dynamic and capture the ideas and emotions on a two-dimensional surface. The designs will also change over time.

Kasuku will be Africa’s first agile augmented marketplace with the platform’s aim being to redefine access to the metaverse with integrated wallets; by making sure users no longer have to navigate through multiple applications; and provide non-crypto access.

The platform is extremely affordable offering a unique token system that rewards both buyers and sellers for every purchase, as well as community-based governance protocol giving everyone a voice.

Kasuku will also provide artists in Kenya and Africa with a platform to showcase their work globally. Curated galleries for the highest quality artwork and institutions, as well as private exhibitions and customizable personal galleries for the collectors.

KPL joins a growing number of recognized football organizations that have ventured into the NFT marketplace. As the market for football/sports NFT’s evolves, KPL and Kasuku are committed to giving power back to the fans.

“We are excited to enter this partnership because of what it represents to the football/sports community. We want to give fans a new way to engage and re-shape the league in Kenya. Our goal is to demystify the metaverse and show our consumers that we have a product that is recorded into block chain, and that is used to certify authenticity and ownership. Our NFT’s will offer physical utilities, such as owning new football specific stadia, training facilities, in door multi-sport arenas, exclusive content, membership and revenue sharing benefits accessible to the NFT owners,” said Taiwo Atieno, Commercial Director, Kenya Premier League.

“Through our partnership with Kenya Premier League, we hope to utilize the marketplace to generate revenue that will be used to grow the League through developing football/sports talent in Kenya. Kasuku is a direct link to the rest of the digital world and is a great way for KPL to reach a wider audience and generate a new younger generation of fans through a strong digital profile. Both the organizations are Kenyan, and this is a great way for local, regional and continental-based companies to make a mark on a digital scale.” Said Mowgli Dodhia, CEO and Co-Founder, Kasuku NFT.

- Advertisement -