Kenya will leverage on the NN Mission Marathon in Enschede, the Netherlands, to market the East Africa country as an ideal destination.

In the start list is World Marathon Record Holder, Eliud Kipchoge, who inked a deal with the Kenyan government as the country’s Destination Ambassador.

Kipchoge will be leading the Kenyan team for the competition set to be held on Sunday, 18th April 2021. Kipchoge will use the weekend race as preparation for the Tokyo Olympics where he will be defending his title.

The Enschede Marathon is billed as the only last chance race for many European, African and South American Marathoners before the Summer Games set to kick off on 24 July, 2021 in Tokyo.

Kenya Tourism Board (KTB) CEO will be hoping to enhance top of mind awareness of Kenya as a preferred destination among travelers. Tourism is one of the key foreign exchange earners for Kenya. The sector was hampered by travel restriction as a result of Covid-19 pandemic.

“For a long time now, our greatest ambassadors have been our marathoners. Every time they participate in such competitions and smash records, they draw attention to the destination. Many visitors from across the globe tour Kenya just to have a feel of this country that continues to produce many world-class athletes and Marathoners. We are therefore delighted to be involved in this event,” the board said in a statement.

The event will be broadcast live through various major international media channels and outlets such as Super Sport, ESPN LATAM, L’Equipe 24, BBC, Shanghai TV among others.

KTB has a long-standing history of supporting sporting events and sportsmen as part of its wider strategy to market the destination. Kenya’s stature as a global athletics powerhouse has for long helped attract global attention to the destination.

This event comes a few weeks after Kenya successfully hosted two European Tour events – the Magical Kenya Open and the Kenya Savannah Classic – at the Karen Country Club.

In June, Kenya is also set to host the WRC Safari Rally which will be making a comeback to the World Rally Championship calendar after 19 years of absence.

Also lined up for this year is the World Athletics U-20 Championships that were also postponed last year.