El Clasico, arguably the most-watched club football clash in the world, will for the first time take place behind closed doors when FC Barcelona host arch rivals Real Madrid at the Camp Nou on October 24th at 4pm CEST (5pm EAT).
But even though the ongoing the health restrictions in Spain mean that fans won’t be on the stands at Camp Nou, La Liga has ensured that fans around the world will still be able to come together for the greatest show in club football with over 100 El Clasico-themed actions organised all over the globe.
South Africa, Nigeria and Kenya are among the African countries that will host the El Clasico watch parties with Shanghai hosting a public viewing for up to 700 fans.
Meanwhile, over in the Latin America, fans will be able to enjoy the action from the comfort of their own cars in a series of drive-in cinema locations across Mexico, Colombia, Ecuador and Argentina.
La Liga will also celebrate the ‘premiere’ of its flagship show by lining red carpets at well-known landmarks in the United States, United Kingdom, India, Australia, Senegal, Colombia and Tajikistan to remind fans that El Clasico offers entertainment like no other.
No matter their location in the world, a potential audience of 650 million fans will be able to watch Barcelona taken Real in a domestic league match for the 90th time in the history of the two clubs.
New match broadcast graphics and statistics powered by cutting-edge Artificial Intelligence and Augmented Reality now provide fans with a more complete viewing experience than ever before.
The pioneering virtualized crowd and audio technology will complement the on-field action even with fans yet to return to La Liga stadiums.
Enjoying El Clasico, or La Liga football in general, seemed unlikely just months ago, with the world in lockdown in the midst of the global Covid-19 pandemic.
But La Liga’s comprehensive #BackToWin strategy – which laid out an extensive multi-phase plan to restart the season with regular Covid-19 testing covering personal behaviour away from training facilities, in homes and daily lives – ensured not only that the 2019/20 La Liga Santander season could be completed in the space of just 39 days without a single positive case but also that the 2020/21 season started on time in early September.
A key talking point of El Clasico Season 90 will also be the plethora of exciting new faces on show.
Dutch coach and former Barça legend Ronald Koeman returned to the Camp Nou this summer charged with leading an ambitious whole scale rebuilding project and has made some of the most talked about moves in this summer’s European transfer market.
He welcomed the likes of Sergiño Dest – the first American to ever represent Barcelona in LaLiga; Trincao and Miralem Pjanic to the Catalan capital. On the other side of the ElClasico divide, Real Madrid coach Zinedine Zidane – like Koeman, one of the most iconic players in his club’s history, leads a mostly unchanged squad to that which steamrolled its way to the LaLiga Santander title after the break forced by Covid-19 last season.
Add in the fact that this season’s El Clasico boasts some of the most exciting young talents in world football under the age of 21, among them teenage prodigy Ansu Fati – Barcelona’s youngest-ever goalscorer.
At Real Madrid Norwegian wonderkid Martin Ødegaard and Vinicius Jr, and this El Clasico is shaping up to be one of the most thrilling and intriguing clashes between the two sides in recent memory.
The teenagers will add more spice that has been created the likes of Argentine superstar and all-time El Clasico top scorer Messi and Ramos the man with the most El Clasico appearances in history
With 14 La Liga Santander stadiums kitted out with aerial cameras and aerial drones now capturing new and exclusive angles, the action never looked so good on a screen.
El Clasico will be shown live in Kenya on SuperSport and StarTimes.