Kenyan betting firm Betika has ventured into promotion of grassroots talent by kitting over 200 football clubs drawn from Nairobi and other regions.

In an event that was held at Camp Toyoyo grounds in Jericho, Nairobi, on Friday, the gaming company revealed that the initiative of providing sporting essentials to different teams across the country is part of its football development initiative dubbed Betika na Community.

The  ceremony was attended by officials from the country’s football governing body, Football Kenya Federation, who urged other organizations to come forward and offer the relevant support to the country’s footballing family.

FKF Chief Executive Officer Barry Otieno said Betika’s sponsorship is vital in youth football development.

He said teams at lower levels lack  proper kitting and other important equipment needed for their footballing activities and applauded Betika for the support.

“This sponsorship comes  at a time of need. The main agenda of FKF is to develop youth talent and the kitting and provision of footballs to the teams at grassroots level helps the youth in growing the game. I urge other firms to emulate Betika and help the federation in developing youth talent,” said Mr Otieno.

Besides venturing into nationwide youth empowerment programmes, Betika as well adds up as the main sponsor of the National Super League.

The betting company is lso the shirt sponsor of the 2009 Kenyan Premier League champions Sofapaka FC.

Betika Managing Director John Mbatia threw weight behind the kitting program, stating that it is a clear way of giving it back to the community in a bid to grow unidentified talent.

Mr Mbatia emphasized that there is need for partnerships between  companies and the community to help talented but less fortunate young and upcoming footballers realize their potential.

“The kitting and footballs provision program comes as a way of giving it back to the society. Everyone has a chance to showcase their talent and so such support programme goes a long way in promoting the game at lower levels.” said Mr Mbatia.

He said the betting company will continue working hand in hand with Football Kenya Federation by openly listening to proposals from the community in a bid to chip in where needed.

He said the  step taken by Betika will attract other organizations to come on board in support of FKF, its activities and the game in general.