Leading Kenyan sports gaming firm, Betika, has extended support towards CKT initiatives geared towards combating the effects of the Covid-19 pandemic in Kibera, Nairobi.
CKT, meaning Change, Konnect and Transform, was started three months ago by the youth in Kibera with the objective of bringing the community together by encouraging them to set up self-sustaining businesses and steer them away from harmful activities such as crime due to the effects of Covid-19.
The initiative has so far set up 12 businesses for the people within the Kibera community and has been able to engage more than 300 women and youth who have either lost their jobs or have had to take pay cuts at their places of work.
Betika, through its Betika na Community Initiative, donated to help support the women and youth in Kibera.
As Betika remains committed to the growth of football in Kenya, they also continue investing in youth based programs in both Arts and Culture.
The donation of parasols, reflectors, dust coats, football jerseys, t-shirts, football nets and balls will go a long way as Kibera is one of the areas that has been hardest hit as millions of Kenyans have lost their daily wages while more have been put on indefinite unpaid leave as the Covid-19 pandemic transforms into a major jobs crisis.
Speaking during the presentation, Betika Head of Business John Mbatiah said, “Being a Kenyan firm with over 90 per cent of the workforce under 40, we know the importance of supporting the youth in this great country and that is why we chose to support CKT.”
“This support confirms our commitment to investing in the community in every way possible. We may not fully cover the needs of the community, but we will play a significant part in positively changing lives of those that we are able to impact.
“We will continue reaching out to the affected and extend further support to the relevant communities through Betika na Community.”